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Digital Marketing Strategy 101

Digital Marketing Strategy 101

If you’re trying to start a digital marketing campaign, you need to know these basics of digital marketing strategy. Have a Goal – Every marketing campaign should have a SMART goal. SMART stands for specific, measurable, attainable, relevant and time-based.Map Your...
What is Content Marketing?

What is Content Marketing?

The term content marketing refers to creating your own media, whether written, recorded, designed or otherwise, to promote your business. This strategy is good for providing value to your audience and giving them reasons to come to your website on a regular basis....
Are Alt-Tags Important for SEO in 2020?

Are Alt-Tags Important for SEO in 2020?

In the earlier years of the SEO industry, alt-tags were considered crucial to getting your website on the first page of Google search results. This is no longer the case, since most people have decided that adding keywords to your image’s alt-tags do not impact your...