Direct Mail
Call Now to Schedule your Free Consultation
Awesome Features
Brand & Offer Recall
More Likely to Drive Action
Humans "Wired" for Non-Digital Interactions
Motivation to Cognitive Load Ratio
Easier to Understand, More Persuasive
Because it’s easier to process and understand, it takes less time for a consumer to process a direct mailer than a digital advertisement visually. Direct mailers also prompt a motivation response rate that’s 20 percent higher.
Response Rate Statistics
Still not sold on the power of direct mail marketing? Consider these statistics, provided courtesy of the Direct Marketing Association.
%
Direct Mail
The response rate for direct mailing, across all industries, is 3.7 percent. This is the case when businesses use a house list. The response rate is one percent when using a prospect list. This is noticeably different than the all-digital channels response rate, which is a mere .62 percent.
%
Envelopes
%
Current Direct Mailers
%
Direct Mail Investment
More than 80 percent of businesses indicate that they plan to incorporate direct mailing into their marketing strategy in the coming year.
Brentwood, CA 94513