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If you are running a successful business, you may have already used many of the marketing techniques out there. But if you haven’t used an email marketing campaign, you could be missing out on greater success. 

Do not send emails that were unsolicited. If you send emails to those who never signed up for them, they are likely to report your messages as spam. That is detrimental to your reputation, but if some ISPs receive a lot of complaints about you sending unsolicited emails, your IP address may be blocked.

Maximize the results of your email marketing by encouraging your readers to respond to every email. Always read and reply to these emails immediately. Building a personal relationship with each of your readers is the best way to convert them into loyal customers. This is also a good way to get more specific feedback on the success of your efforts.

Let your readers choose the layout of your content. Any messages with images, graphics, and JavaScript is likely to get eaten by software filters and never seen by human eyes. Send out basic text or rich text format including a link to your website, and the option of an HTML version for those that want it.

Go for professional over slick with your emails. Don’t send emails that look like flashy web pages. This comes across as impersonal to the recipient. Also, keep in mind that many email programs will not display HTML images. So, do not focus on images in your emails. Go for concise, professional, and inviting so that everyone can read it.