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Email marketing is one of the top ways to communicate with customers and add to your base of customers. There are many choices to make in email marketing and it can become overwhelming.

Offer coupons to new customers who sign up for your marketing email list. Put a form on your website where customers can sign up and set the form to email automatically new customers a coupon when they submit the form. This encourages customers to agree to allow you to send them marketing materials so that you won’t be accused of sending out spam.

In order to ensure that every single customer on your list has given their permission for you to email them, you should have customers opt-in to your list twice before you send the first email. Although this might seem unnecessary, this guarantees that this person wants to view your emails. As a result, it eliminates the chance that you get into trouble.

Look at how spammers run their messages, for a lesson in what you should never do. Sign up for free email accounts, post your address on the web and wait for the spam to come. Look at the negative aspects of each email and consider how it could have been done better. Make yourself stand out from spam to improve your reputation.

Test sending your email marketing on different days of the week and at various times during the day. You’ll find that different times and dates will increase or decrease your open rates to your emails. Note the best time/day of the week mixtures and plan your most important email marketing campaigns to be released during those windows.