Any business that wants to be on the cutting edge of marketing needs to be using social media to spread its message. In general, it isn't that complicated to do. Learn more by reading the following article. If you are using social media as part of your marketing...

If you’re trying to start a digital marketing campaign, you need to know these basics of digital marketing strategy. Have a Goal – Every marketing campaign should have a SMART goal. SMART stands for specific, measurable, attainable, relevant and time-based.Map Your...

The term content marketing refers to creating your own media, whether written, recorded, designed or otherwise, to promote your business. This strategy is good for providing value to your audience and giving them reasons to come to your website on a regular basis....

When it comes to online marketing, there are two words that you’re going to hear a lot of: engagement and conversions. Both are important, and in fact, the former (conversions) relies on the latter (engagement). But what exactly do these terms mean and which is...

In the earlier years of the SEO industry, alt-tags were considered crucial to getting your website on the first page of Google search results. This is no longer the case, since most people have decided that adding keywords to your image’s alt-tags do not impact your...