How Multi‑Channel Advertising Helped Launch The Fix Factory Into a Local Success Story
Client Overview
GolfBallin, founded by East Bay entrepreneur Brandon Johnson, evolved from a mobile golf repair service into The Fix Factory — a state‑of‑the‑art private golf facility featuring elite training bays, putting greens, a Pebble Beach‑style bunker zone, arcade games, and custom golf carts. After losing its original shop in 2023, the brand needed a strong relaunch strategy to rebuild visibility and trust.
The Challenge
- Reintroduce GolfBallin after relocation
- Build awareness for The Fix Factory
- Reach golfers, families, and local homeowners
- Strengthen credibility and community connection
- Drive bookings, walk‑ins, and brand engagement
Y Media’s Multi‑Channel Strategy
Local Print Publication
GolfBallin was featured as the cover story of The Monthly Grapevine in Oakley, CA.
Impact:
- Reached 50,000+ households
- Elevated Brandon’s story and brand credibility
- Positioned The Fix Factory as a premier local destination
Direct Mail Campaign
Targeted postcards delivered to high‑value East Bay neighborhoods.
Impact:
- Increased awareness among golfers and families
- Drove immediate inquiries and foot traffic
- Reinforced brand recognition through repeated exposure
Social Media Marketing
Story‑driven content across Facebook, Instagram, and TikTok.
Impact:
- Boosted engagement and follower growth
- Showcased facility features and customer experiences
- Increased online traffic and bookings
TV Advertising
Regional TV spots across Comcast networks.
Impact:
- Expanded reach beyond local neighborhoods
- Elevated brand professionalism
- Attracted new customers from surrounding cities
Results
- Significant increase in brand visibility across the East Bay
- Strong community engagement and support
- Higher bookings and walk‑ins at The Fix Factory
- Successful relaunch after business displacement
- Unified brand presence across print, digital, and broadcast
Client Quote
“This place was built with love, sacrifice, and a whole lotta grit.”
— Brandon Johnson, Founder
Absolutely — here’s an enhanced version of your HandyDads case study content that incorporates the new details about hiring technicians, the founder’s journey, and his commitment to community and local business support. It’s polished, concise, and perfect for a media kit, website, or recruitment announcement.
