From One Dad With a Toolbox to a Growing General Contracting Company — Powered by Strategic Advertising & Community Values
Client Overview
HandyDads Construction began as a one‑dad handyman operation serving local families with small repairs and home projects. Through exceptional craftsmanship, honest communication, and a deep commitment to community, the business quickly grew into a respected general contracting company with a warehouse, a growing staff, and strong local recognition across East Contra Costa County.
The owner is known not only for his work ethic, but for being an avid networker, a strong supporter of local businesses, and a firm believer in giving back to the community that helped him grow.
The Challenge
As demand increased, HandyDads needed to:
- Strengthen brand visibility beyond word‑of‑mouth
- Attract higher‑value renovation projects
- Build a consistent pipeline of leads
- Establish credibility as a full‑service general contractor
- Support rapid growth with new hires and operational structure
Y Media’s Strategic Approach
Y Media partnered with HandyDads to build a multi‑channel marketing system that showcased their craftsmanship, reliability, and family‑focused values.
📺 TV Advertising
Professional commercials positioned HandyDads as a trusted, established contractor — not just a handyman service.
📰 Local Magazine Advertising
Consistent placements in The Monthly Grapevine reached tens of thousands of homeowners and elevated the brand’s reputation.
📬 Direct Mail Campaigns
Targeted mailers delivered to high‑value neighborhoods generated steady inquiries and reinforced brand recognition.
📱 Social Media Storytelling
Before‑and‑after transformations, project highlights, and team features helped humanize the brand and build trust.
The Results
HandyDads experienced measurable, sustainable growth:
✔ Expanded from a one‑person operation to a full team
✔ Opened a warehouse to support larger projects
✔ Increased demand for home renovations and custom builds
✔ Gained strong local recognition and community trust
✔ Built a consistent lead pipeline across multiple channels
✔ Began hiring additional staff — including technicians and an Administrative Assistant
The surge in demand from advertising campaigns created the need for more hands on deck. HandyDads is now hiring technicians and administrative support to keep up with the volume of projects and maintain their high standard of service.
A Business Built on Community
The owner’s commitment to networking, supporting local businesses, and giving back to the community has become a defining part of the HandyDads brand. This authenticity — paired with strategic marketing — has helped the company grow without losing its heart.
Conclusion
HandyDads Construction is a powerful example of what happens when a great local business is paired with the right marketing strategy. From a one‑dad handyman service to a respected general contractor with a warehouse, staff, and regional recognition, HandyDads continues to grow — and Y Media is proud to be part of their journey.
