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When it comes to online marketing, there are two words that you’re going to hear a lot of: engagement and conversions. Both are important, and in fact, the former (conversions) relies on the latter (engagement). But what exactly do these terms mean and which is better? Let’s take a look.


Engagement, as the name implies, refers to actions people take when engaging with your content (either by liking, commenting, or clicking a link), on either social media or PPC advertisements.


Conversions refer to an action that you want your audience to make on your website, like downloading a pdf, submitting a form, or making a purchase. This is a good way to measure the success of your campaigns, since your goals should be to get as many people to complete that action, whatever it may be.

Which is Better?

Engagement is important to bring visitors to your website and create brand recognition. However, conversions are more important because they are the actual goal of your campaigns. If you have a lot of engagement and no conversions, you’re not going to be seeing real results beyond online popularity.

Contact Y Media for help with getting more conversions today.