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There are plenty of things you can do to increase your site rankings. With that being said, make sure that you always use white-hat methods. The opposite method— black-hat— will result in you being seen as a spammer and may even result in a suspended site. Follow these tips to do search engine optimization the right way.

Search engine optimization is perhaps one of the greatest marketing tools to come about online, but without proper article submissions it won’t work out to your liking. That is why it’s imperative to search and find the best article directories to submit your hard-earned work and watch the numbers start to add up.

When looking to ramp up your online profile, don’t forget that image names count in search results – quite heavily, in fact. Be sure to give your images names that searchers will easily find. If you’re writing about a particular product, be sure to include keywords for that product in the image name itself, so that the image will pop up in a Google image search result.

Use video on your website. Video is explosive right now, and why not? People enjoy putting a face with the words. Creating a short video for people will make you much more exciting compared to those who are too nervous to get in front of the camera. A video is the perfect way to interact naturally with prospective customers.

So, now you know some of the ins and outs of search engine optimization. It’s not difficult to correctly optimize your blog or site for the search engines.