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If you run a business and you’re familiar with digital marketing practices in today’s day and age, then you’re probably also familiar with the power and popularity of Instagram. There are many helpful features on Instagram that allow businesses to not only market to their customers but also track their results as well. Therefore, we’ll be covering some tips on how to advertise your business on Instagram.

Instagram advertising tips

  • Instagram offers video ads, photo ads, carousel ads, stories ads, and collection ads (choose what would be best and most relevant for the products and/or services you’re selling)
  • Be sure to create a brand voice on your page so that your customers can get a better feel for who you are
  • Make the visuals in your posts bright and attention-grabbing
  • Add a landing page link into the bio of your account so that customers know where to go once they’re impulsed to buy
  • Make clear what your objective of the ads are and who exactly you want them targeted towards
  • Always include a CTA (call-to-action)
  • Set up your schedule of posts and the budget you have to work with
  • Keep track of your ad’s clicks, impressions, etc. on the analytics side of Instagram

If you have any questions, please contact us!