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The term content marketing refers to creating your own media, whether written, recorded, designed or otherwise, to promote your business. This strategy is good for providing value to your audience and giving them reasons to come to your website on a regular basis.

There are a few categories for content marketing, including blogging, podcasts, and videos. There’s overlap, of course, since you can talk about your blog in a podcast and shoot a video of yourself while recording that podcast if you’d like, but they can also be used individually to promote your business, product or service.

The key to this, however, is originality. Producing generic content that people have seen over and over will not make your business stand out.

If you are interested in doing content marketing on your own, taking good quality photos and videos on your smartphone and writing captions, blogs and comments in your own words are the best place to start.

If you don’t know what to write, or if all your photos turn out blurry and boring, then you might benefit from hiring a content marketing agency like Y Media to handle content creation and posting for you. Contact us today for a free consultation!